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Marketing Strategy

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The #1 Pain Point Crippling Small Businesses Today – Inflation (and How to Beat It Without Losing Your Sense of Humor)

By Coach Ernest Lewis, Continuous Improvement, Decision Making, High Performance, Inflation, Marketing Strategy

Inflation and How to Beat it! Rising costs and inflation are squeezing small-business margins. You can counter them by owning your numbers, adjusting prices with intention (tiers, index clauses, value bundles), focusing on the 20% that drive 80% of profit, buying smarter with a simple…

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Very Often, Your Greatest Sales Superpower is Just Being Neighborly

By Branding, Coach Ernest Lewis, Customer Service, Marketing Strategy, Sales

Sales isn’t just strategy and closing, it’s about connection. By being neighborly (smiling, listening, helping, remembering names), you build trust and likability that naturally lead to long-term, sustainable sales. People buy from people they like, and consistency in kindness keeps you top of mind. When…

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Marketing Strategy – How to Turn Your Customers into Raving Fans

By Branding, Coach Ernest Lewis, Customer Service, High Performance, Marketing Strategy, Networking, Success

Customer satisfaction is good, but it’s not enough. Raving Fans are delighted customers who stay loyal, spend more, and bring their friends. Building them boosts ROI, lowers ad costs, and fuels organic growth. The formula: design an ideal experience, discover what customers want, and deliver…

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